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Katie Oeschger sitting on a horse fence with a horse in the background

Hi, I'm Katie.

I’m a behavioral scientist, strategist, and communicator who’s passionate about using insights into human behavior to drive meaningful change. With over a decade of experience spanning higher education, non-profit, and industry, I help organizations translate complexity into clarity and people to ideas.

I See the World with a Behavioral Science Lens

 I approach strategy with behavioral science and human-centered design lens, whether I’m crafting a communication campaign, designing a digital experience, or developing a behavior change intervention to increase engagement. My work is grounded in evidence, guided by empathy, and shaped by a deep curiosity about what motivates people to act.

I’m Passionate About Storytelling

At the core of everything I do is storytelling. I use psychological principles, content strategy, and design to create clear, compelling narratives that align teams, inspire action, and move strategies forward. I’ve led cross-functional teams, developed new service lines, overseen research operations, and built communications programs from the ground up.

I Geek Out About Digital Innovation

Always a Problem Solver

When I’m not immersed in research projects, I can be found reading a good mystery or putting together a jigsaw puzzle.

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